we can solve it? really?

i'm not a person who assumes a clear-cut stand over political issues at the blink of an eye. i don't like being force-fed ideas. in fact i'm skeptical towards most of such "campaigns", anti-global warming included.

i'm not anti-global warming per se (though i still do my bid to conserve the environment), neither am i an advocate of wasting away precious energy resources. for that you have to look to petrol-heads like jeremy clarkson on top gear going "POWERRRRR" every other episode. he ought to have a conspiracy theory or two of his own about what global warming is all about.

now al gore, the former US vice president and author of an inconvenient truth (i've seen the movie, which proves my point), and his nonprofit climate group have begun what they say will be a three-year $300 million advertising blitz to recruit 10 million advocates to seek laws and policies that can cut greenhouse gases. check out their initiative at http://wecansolveit.org.


while i applaud their spirit to change the world, i think $300 million dollars over a period of 3 years is simply too little, too late, and for too short a time. guess how much pepsi or coke spends annually on promoting their brand name in hopes of swaying the population towards each of their own product? over $1 billion EACH. they call it "brand preference". that is the kind of money you need to have even the slightest impact on people's awareness.


just imagine what kind of money and effort is needed to suddenly influence the population to become environmentally conscious. personally i have my doubts. but then again what do i know? the last time i checked i had the intelligence of a 6-year-old and the intuition of a door knob. so i guess nothing is impossible as adidas would put it. i didn't think people were gonna really turn off their lights during Earth Hour, neither did i expect to see people wear green for the Live Earth weekend. both happened, in fact i saw some kid in green from head to toe (yea that includes shoes) on a bus.

and finally on a totally unrelated note: have you often been feeling tired lately? or experiencing temporary blurry vision? maybe it's time to get your eyes checked. xD




+listening to: any fule kno that by deep purple